With more than 500 million monthly active users and 70 billion daily exchanges, Telegram is a messaging platform with vast potential for businesses. It has free, user-friendly features that entrepreneurs can use to support their business goals, from attracting leads to boosting conversions.
In this article, you’ll get a brief background on Telegram and how it can benefit your business.
Telegram Messenger Explained
Telegram is a cross-platform messaging service that works similarly to other popular messaging apps such as Facebook Messenger and WhatsApp. However, Telegram offers greater security and data protection capabilities than the others. It also cannot be synced to other social media platforms, which may appeal to some users.
Why Telegram Is Right for Your Business
Telegram offers plenty of advantages to businesses, such as:
1.Free, Unlimited Messaging
Telegram is a feature-rich messaging app that you can use for free. You can send unlimited texts, images, videos, and voice messages without spending a dime. It טלגראס הזמנה also supports files of any type, including mp3, doc, and zip. If you want to access premium features, you can opt to pay for them. The company rolled out these features in 2021.
2. Incredible Networking Opportunities
Networking is essential to every business, providing avenues to create long-term and mutually beneficial relationships. What better way to do this than through Telegram, which caters to diverse public groups and channels.
As opposed to WhatsApp, which only accommodates for 200 members per group, Telegram supports up to 200,000 members. The most popular channels even boast over 1 million followers. Tapping into these groups can help you connect with the right people and expand your brand’s reach.
3. Customer Segmentation
Telegram’s ability to categorize users into distinct segments helps businesses deal with a wide range of customer demographics. For instance, you can create groups based on location, user persona, device used, and products purchased. This enables businesses to capture customer sentiment better and design unique experiences for different consumers.
4. A Cheaper Way to Advertise
With average costs of $1.72 per click on Facebook and $2.32 per click on Google, Telegram offers a cost-effective way to promote your products, services, and share information with your target audience. Since Telegram supports different file types, you can get creative with your marketing campaigns and create engaging content that will capture the attention of your audience.
5. Drive Engagement
Telegram is a great platform for businesses to launch interactive promotional campaigns.. One submission equates to one raffle entry that gives them a chance to win gift certificates, discounts, or cash incentives.
With Telegram, businesses can engage customers in fun and interactive ways while also giving them a chance to win prizes. This is a great way to increase brand awareness and loyalty among your customer base.
6. End-to-End Data Encryption
Telegram’s encryption is top-notch, but if you want full data encryption, you need to switch to Secret Chat mode. Here, neither Telegram nor any other third party can access your data. Messages are stored on your device instead of on Telegram’s servers, so only you and the other person can read them. You’ll also be notified if a screenshot is taken.
