Online gambling has become one of the world’s most fledgling industries, generating profits in the dozens of billions yearly. It was established in the mid-1990s but began growing at the rapid pace we are witnessing today in the 2010s when smartphones got massively adopted in every corner of the globe, and internet penetration went through the roof. It was also around this time that affiliate marketing started to expand in this sector, and parties interested in getting into this sphere could leverage more tools to make money from people eager to test their luck on games of chance remotely.
Once social media and video content platforms like Twitch and YouTube became mainstream, marketers had multiple avenues to advertise online gambling hubs and earn commissions. Hence, the birth of gambling influencers happened. Today, hundreds of these individuals exist, with some of the more famous ones being Roshtein, Trainwreckstv, and Brian Christopher.
While some may think that becoming a money gaming influencer is easy, that all it takes is sitting and playing games in front of a camera all day, things are more challenging than that. Several factors have to be considered for someone to achieve a decent level of success in this sphere, and naturally, they also have to have God-given skills to pull off this feat. Below, we get into some of the nitty-gritty concerning what it takes to become a viable figure in this arena.
Table of Contents
Try to Find Your Niche
The online gambling industry is a wide space, occupying poker, slots, RNG table games, live dealer options, sports betting, lottery-style picks, simple provably fair products like dice and limbo, fish shooters, arcade-type choices, virtual video poker machines, and more. As they say – different strokes for different folks. Each niche has its fans, but some have more than others, and exploring specific categories more often can be more lucrative than others, with the cryptocurrency section drawing more eyes than ever.
For example, sports betting is a rising vertical, one looking to overshadow the gaming side of the sector. Nevertheless, playing slots online and blackjack is something that viewers find more engaging due to these games delivering quick results, providing a roller-coaster of emotions. That is why it should come as no surprise that many active influencers are focusing their efforts on the reel-spinning crowd, as they are trying to immerse their audiences through the latest slots that have hit the market, attempting to get them to test these out at their partnered sites.
Build Knowledge and Expertise
To influence others, one must speak things from a position of authority, and that can only happen by continuous learning and staying updated on all the latest industry trends. Audiences are not likely to believe a gambling influencer who does not know all the rules of roulette or the fact that the house edge of the European one zero pocket variant is 2.7% on even-money wagers.
So, those serious about getting into this arena would be wise to check out books like Fortune’s Formula, The Big Book of Poker, and The Perfect Bet – How Science/Math is Taking the Luck Out of Gambling. While also exploring online courses like Blackjack Apprenticeship and the iGaming Academy.
Focus on Creating High-Quality Content
The first step is to understand one’s target audience. That refers to needs, preferences, and interests. Then comes the process of setting goals. As an influencer, one would assume the main objective is to make money. Nonetheless, varying ways of going about this exist. One can try to profit by supplying audiences with educational content, purely trying to entertain, or promoting services. Depending on the chosen route, one’s content plan will differ. Yet, maintaining a consistent posting/streaming schedule is always a must, regardless of the path selected.
It is also paramount for everyone to try to make their content visually appealing by implementing high-quality images, incorporating compelling headlines, powerful storytelling, keeping things concise, seeking to supply value, and using data and examples when outlining points. Then comes the process of studying accumulated data and tailoring approaches for higher success rates.
Regulatory Considerations & Sponsors
Influencers must be aware of the regulatory restrictions active in this field of business. For instance, not all casino payment methods are available in all regions around the globe, and sites like Twitch have a firmer stance on crypto-oriented gaming hubs than they do regarding fiat-based ones. In October 2022, the world’s most famous streaming platform implemented a ban on various renowned cryptocurrency gambling platforms, forbidding streams originating from them.
So, potential influencers must be aware of elements like this in play in this landscape. Plus, grasp the ethical responsibilities concerning promoting responsible gambling. These are essential for complying with advertising regulations, as attaining sponsorship agreements requires following such rules.
Is It Easy to Become a Gambling Influencer?
No. The competition is ever-growing, and it takes time to build a following.
Can You Be a Gambling Influencer from Anywhere?
Technically, no. Most influencers move to countries like Malta that have lax online gambling laws.
Can You Make Good Money as a Gambling Influencer?
If a decent section of your audience joins and plays at sites you promote, then yes.
Becoming an online gambling influencer offers exciting opportunities for personal and financial growth, with the secret formula for success is building a niche-focused brand, creating valuable content, and engaging with your audience. Furthermore, harnessing the power of social media is mandatory, as is utilizing affiliate programs to monetize one’s influence.